In today’s age, your ideal customer is swamped with information. They are bombarded with all sorts of content everyday, and by all sorts we mean all sorts!
From entertainment, to news, to sales pitches. Their brain is used to it all and that is why they skip all of it, unless something speaks to them personally!
But you can’t blame them for skipping most of the content.
You see, the human mind basically has 3 filters; the croc brain, limbic brain and the neo cortex.
The croc brain is survival-focused. And it is the information gatekeeper. Like what to pay attention to and what to skip.
This means it only passes on the information to the action-taking layers (limbic and neo cortex) if what it sees is food, fight, flight, sex, safety or a definite solution to their lurking need.
With loads of information on display and croc brain on the guard, why do you think the customer would pay heed to a generic service?
That’s where your reels come in, that don’t require your new customer to read through chunks of text. Rather visually conveys to them the uniqueness of your solution.
Placing images in their minds; images of what a relief it would be to get “the complete fix”.
It passes through their croc brain and gets them to get in touch with you!
So if your neo cortex has finally understood how important reels are to sell your product in today’s age of information. Don’t you think it’s time people should know what number to call when they need your solution?
