93% of Americans check their email daily
Since the only way to make a sale is meeting the customer where they are.
And we know that 93% of your target audience are checking their emails every day. We have a cue on where your customers are!
Now that we know where to meet them we just need to make sure they open our email.
Why would they open the email?
They do if it makes them curious, if it gives them a fear of a loss, if it hints towards a solution to their problem, if it’s something trust-worthy. All of these factors that matter to them are retrieved through real-time surveys on their state-of-mind.
This target audience research helps us create a subject line that has a 70% open rate.
The email body is neuro-linguistically programmed to hook the recipient’s attention first. Speak to their pains briefly.
Logically present them a dream, where the pain doesn’t exist anymore. Elaborate your solution’s features in contrast to that dream, logically proving them the authenticity of your promise.
Enlist social proof that earns their trust. Call to action as the Step 1 towards achieving that dream, instead of persuading to “Buy Now”. Because people love to buy but hate to be sold.
Digitron has run +400 email campaigns through its unique strategy mentioned above. The goal of each campaign varied from client to client.
For clients who needed more sales, Digitron’s 3-sequence sales emails converted up to $104,900/mo on average for them.
For clients needing more traffic, our curiosity-based email sequences have had a 70% click-through rate.
For clients who needed more reviews, our incentive-based emails brought in 7 reviews for every 10 emails sent.
For you though, it all depends on what action you’d like from the email campaign we run for you.
