When they read you online, your words are the only way to sell.
The core of any sale made online is copywriting. The more sales-copy your online presence has, the closer your new prospect is to paying.
The reason we label copywriting as the core of any sale. Because you are not in a conversation with that prospect at that moment.
This means you have no idea what questions they have, what doubts they have, what exactly they need, how high their intent to buy is or how they were hurt by somebody offering what you’re offering.
So all you’ve got is your written words to affirm their mind.
For the copy that talks like a salesman, Digitron’s researchers and analysts dig deep into your prospect’s mind.
To obtain these secrets in a way as natural and unbiased as possible. These researchers and analysts pose as one of the prospects and hangout around the same spots your prospects interact around.
These spots include Quora, Reddit, Amazon comment sections, Media Groups, webinars, exhibitions, and so on.
These findings are recorded as raw as they come, to capture the tone and voice of your prospect.
The voice of your prospect is then used as the “language” of your copy. This copy is neuro-linguistically programmed to convince the sub-conscious of the customer.
This means nothing pushy or salesy, rather facts and statements that turn their gut-feeling from a “no” into a “definitely try it”.
To give you an overview, the neuro-linguistic programming starts with developing a hook that grabs their attention enough for them to read on.
The next phase is discussing their pain points that increase their attention span. Followed by “the perfect dream” that your service delivers. Instantly backed by features that not only prove that dream to come true. But are also infused with your competitor’s shortcomings, playing the devil’s advocate.
Creating a fake urgency in their mind, fake because not necessarily you’re all booked with only 2 slots left.
And then finally, a call-to-action is advised. While the entire industry uses “Buy Now” or “Pay Now” call-to-action, Digitron team crafts custom CTAs that are soft and enticing to your prospect, because people love to buy but hate to be sold!
This is how Digitron’s copy has a click-through rate averaging 35.6%. This means that if 100 people are seeing your business profile 35 are likely to buy from you.
So let’s help these 35 people get in touch with you.
