A blooming business in Miami which required more online sales for their beautiful flower arrangements, and mind it these are not basic flower arrangements. Rather designer arrangements. So how come they were not selling themselves?
Our goal was to identify and turn around the bottleneck hindering the interested prospects from placing the orders.
The root cause identified for lower sales was that the beauty of the “designer bouquets” was not being entirely conveyed to the ideal customer. Mismatch of UI/UX with prospect behaviour. So the e-commerce design needed to be aligned with the prospect's mindset.
The team initiated development with a very keen selection of the website’s flow and ambiance, integrated with a color scheme that invited the prospect to explore further. Bringing in more orders Cerezos Flowers had ever bloomed, through e-commerce.
The products were further displayed on Google’s directly to hook the customers right away, bring them to the website, and stimulate them towards flower selection. And lock in the order. From 3 orders/mo to 18 orders/mo, is a 600% increase in sales(see to the right).
