Tennessee-based book publisher who wanted her Chief Marketing Officer, to bring her business from Meta. Jett Grey had no online presence, and the visibility towards the online audiences was yet to be developed.
Goals
Our purpose was mainly to launch her new book and develop an authoritative and trust-worthy presence on Meta.
Digitron started with developing her new business page and setting up her NAP(Name, Address, Phone) for optimization and keyword-relevance. Importantly, we created nurturing posts to gain authority among book readers.
2
Multiply
With sufficient product-based educational posts on Jett Grey’s new page, we were able to gain +50 responsive followers and likes on her new page in a matter of 15 days, based on the value these prospects received from those posts.
3
Sustain
With the new page in full-action we launched the book ads, integrated with urgency, scarcity and FOMO(fear of missing out). Bringing in over 500 clicks to the Amazon checkout, as can be seen on the right.