Having just started this business Joe wanted quick popularity and more rental calls. What we had in mind was not just a “number” for calls, rather we aimed to capture the absolute searches in the Tristate area for rental cars.
While the Google Business Profile gains ranking, capture the incoming service searches through paid ads.
The team started with thoroughly researching which audiences to target, in terms of which ran more searches on Google. After a deep analysis of cost and average monthly searches the best recurring audiences were selected.
An aesthetic car-fanatic landing page was crafted just to make sure that each prospect coming through had a cozy and enticing landing, triggering them to call and just book the car right away.
What started as a start-up with high costs and low sales, turned into a 24/7 booked car rental enterprise. With consistently diminishing cost per conversion, as we promised higher revenue with cost effectiveness.
