The firm had been in practice for +13 years, and Joe Michels was already a well-reputed lawyer in his area. He had reached the capacity of new customer sign-ups through word of mouth and traditional marketing.
The only possible growth in this case would be targeting a separate audience and the reputation that came along with their sign-ups.
Realising that the business was already operating at maximum capacity via traditional marketing, we knew that even a top ranked Google profile wouldn’t make much of a difference. So we set The Michel’s Firm as a Google’s Guaranteed Service Provider.
Once he was qualified by Google, his dashboard was set up along with required integrations and registrations. And this badge brought him more sales than he was looking for, so much so, as to be receiving 41 new cases in just 31 days.
We made sure that every user who is searching keywords that relate to Michels’ services, sees him as Google’s Guaranteed Service Provider (99.73% impression rate). And we were able to do it by simultaneously optimizing his Google profile and adding more areas to his coverage.
